Free Fire – Preparation Traction

💡 This note shows some Free Fire user metrics disclosed in Sea's filings and earnings calls. Combined with financial data in Free Fire – Preparation Revenue Estimation, one monetization metric, average adjusted revenue per daily active user, is also calculated. I fill the note with my murmur. This post has a detailed Notion version. Series posts … Continue reading Free Fire – Preparation Traction

Free Fire – Preparation Revenue Estimation

💡 This note tries to understand the traction of Free Fire. Generally, I would start with metrics which are more top of funnel such as downloads, number of active users, conversion, number of paying users or even engagement metrics. However, I was triggered by a Sensor Tower blog post the other day which mentioned Garena … Continue reading Free Fire – Preparation Revenue Estimation

Free Fire – Preparation 02

💡 I don't have the luxury to get access to premium analytics so I start with some free information available online. This note follows Free Fire - Preparation 01 to collect Garena Free Fire public data and some initial thoughts. This post has a Notion version. Previous post: Free Fire - Preparation 01 Recent Data … Continue reading Free Fire – Preparation 02

Free Fire – Preparation 01

💡 I analyze Free Fire not from a product perspective but from a platform business perspective. The key differences between two perspectives are the length of lifespan, the shape of life cycle in terms of revenue, and the optionality while both have some similar business model attributes such as live game (on-going operation, Game-as-a-Service) and … Continue reading Free Fire – Preparation 01

Sea’s Garena Snapshot

Some Sea's Digital Entertainment charts for housekeeping purpose. User Base Monetization Margin Profile Talking Points in DE Fully self-developed game, Free Fire, launched on iOS App Store & Google Play Store on December 4, 2017. Free Fire is a battle royale type of mobile game developed in-house by Garena. Daily active user (DAU) from over … Continue reading Sea’s Garena Snapshot